How to Position Your Product in a Niche Market

Just because what you're selling is unique doesn't mean it can't find its audience.

When you have a niche product -- something that positions a unique value proposition to a customer -- it can be hard to figure out your place in the product landscape and market competitively to your target customer. And despite the specificity of your business, you're still likely to have some competition. So, what’s the best way to position your product in a niche market?

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